Honest answers to fair questions

GEO is the practice of making your firm visible, accurately described and recommended in AI-generated answers across ChatGPT, Gemini, Perplexity, Copilot and Google's AI results. It covers structured data, entity accuracy, citations in the sources AI trusts, quotable content and agent readiness. It is the umbrella term that includes AEO and AI search optimisation. The full plain-English explainer is here.

A growing share of buyers start their search by asking an AI assistant instead of Google, and research shows most senior decision-makers trust the recommendations AI gives them. If AI recommends your competitors, describes you inaccurately, or doesn't know you exist, you lose enquiries you never knew you had. Unlike word of mouth, this is measurable and fixable.

SEO optimises where you rank in search results. We optimise what AI actually says and who it recommends, and whether AI agents can act on your site. That means structured data, entity accuracy, citations in the sources AI trusts, and content written to be quoted by language models. Related, but a different discipline with different evidence.

AI agents now research suppliers on their owner's behalf: reading websites, verifying credentials, comparing fees, booking calls. Agent readiness is whether your website works when the visitor is a machine. We check your llms.txt, schema markup, AI crawler access and machine-readable credentials on every audit, and build them on retainer. The agent readiness section has the detail.

The infrastructure is real and dated: Lighthouse's agentic-browsing audits, the WebMCP Chrome origin trial from May 2026, llms.txt adoption around 10% of websites and rising. Agent adoption in professional services buying is early. That is the honest picture, and it is exactly why acting now is cheap and acting late is expensive. We will never tell you the sky is falling; we will show you screenshots.

Everything. Nothing is ever published under your firm's name without your approval. Retainer and Content Studio clients get their own client portal: log in, see the queue, approve each piece with one click, comment where you want changes, and watch your visibility evidence build. Transparency without meetings.

The Studio drafts, a human reviews every word, and it is written in your firm's voice from your expertise (we interview, you approve). You never publish anything you haven't signed off, and your sign-off is one click in your portal.

Then we'll tell you, show you the evidence, and suggest monitoring rather than fixing. We never manufacture a problem. Every score we report is real, dated and reproducible.

Because GEO compounds and fair evidence takes three months to show. After that everything rolls monthly: you stay because it works, not because a contract says so. Longer terms earn a rate lock and a bonus, and are never required. The industry norm is a 12-month lock-in; we think that tells you something about the industry.

Monthly evidence reports: your visibility scores re-tested, screenshots of what changed, the league table against your competitors, and for content clients the AI-citation report showing exactly which pieces the engines picked up. Evidence, not adjectives.

Small firms benefit most. AI engines and agents do not care about brand size; they care about legible, verifiable, comparable information. A 6-partner firm with clean machine-readable signals can outrank a national name that has none. This is the rare moment where the playing field tilts toward the prepared rather than the big.